Marketing plan for Air Canada Coursework Example | Topics and Well Written Essays - 3750 words

Marketing plan for Air Canada - Coursework Example SWOT analysis of Air Canada has been conducted in this paper. With the help of SWOT analysis strengths, weaknesses, threats and opportunities of the firms are highlighted. Air Canada performs its business operations and functions in a very competitive industry. Many strong players are present in the airline industry of USA. The study highlights that the competitor companies are creating strong pressure on Air Canada. For this reason Air Canada is developing its business processes and services for holding its positing in the competitive market. Company analysis has been done in this paper. The customer base of Air Canada has been discussed in details. Upcoming product and marketing objectives of the Air Canada have been analysed in this study. Air Canada is one of the largest airline companies in Canada. This airline company was founded in 1936. Air Canada deals with charter and scheduled air transport. It covers 178 destinations of the world. At present Air Canada is ninth largest passenger airline based on fleet size. The company has its headquarters in Montreal, Quebec. This firm is the founding member of Start Alliance. Air Canada was initially owned by the federal government of Canada. The airline market of Canada was deregulated 1980s. In 1988 the company Air Canada was privatised. The major accusation done by Air Canada is acquiring Canadian Airlines which enhanced the growth and development of the company. Presently Air Canada serves 35 million passengers throughout the year. It has a strong air transport network through the world. With strong mission, vision and values the company is able to perform its business activities and functions efficiently. The mission of Air Canada is to connect Canada with the world. The company facilitates the people in moving from one place to another by bringing them together and enriching their experiences. The firm aims to establish connection

Desperately Seeking susan by Susan Seidelman Movie Review

Desperately Seeking susan by Susan Seidelman - Movie Review Example The film, â€Å"Desperately Seeking Susan† might captivate many socio-cultural themes, but at the outset it is a full length comedy drama set to entertain audiences watching the film. The film does not contain any serious material apparently then a general inquisition occurs as to what actually is captivated within the short running span of 104 minutes drama that has allured, enchanted and glued the audiences to their seats while watching the film. The romance of the film is definitely inherent within its fanciful plot, extreme comedic actions of the characters, costumes and settings. However, no one can undermine the presence of the two powerful divas on the screen chasing and running after each other and last but not the least chasing madly behind recovering their pair of Egyptian ear ring which they think has been stolen. Director Susan Seidelman employs many devices that were improvised from the Elizabethan comedies in a Shakespearean hue, the devices of mistaken identity, amnesia and farce are employed to build the plot of the comedy â€Å"Desperately Seeking Susan† which make the film totally laughter generating. It has been truly observed and remarked that once you get to watch the film, â€Å"Desperately Seeking Susan† an individual has no option but to unleash his/her intellectual faculty, stop exercising their grey matters and gobble the jewellery clad divas Rosanna Arquette and Madonna. The film stars Robert Joy, Laurie Metcalf and Aidan Quinn as well. As regards to the plot of the film, it happens to be the weakest part. A bored housewife played by Rosanna sees the classified ad where she views that a place and time has been sought by Susan who wants to fix a rendezvous with a person who is interested to meet her. Getting highly attracted by the ad, Rosanna fixes a meeting with Susan played by Madonna and gets so seriously involved into this meeting and the act of seeking people by Susan that she becomes Susan for a while. The plot of the film is genuinely unpredictable and its ending is the most unprecedented one. Thus, such kind of unprecedented occurrence creates a sense of perplexity amid the viewing audience which in turn can create disengagement. However, there are much more strong appeals and facets of the film which make it worth watching. The film captivates the audience with varied enchanting scenarios presented within the plot which act as a glue for the audience. The in and around of New York city as captivated by the camera of Seidelman is the remarkable thing to watch in the film. The film has moments and those moments are created by a volley of good actors like Aidan Quinn and Robert Joy. Thus, there is no wonder that the appeal of the two ladies Rosanna and Madonna, their exuberant and loud costumes along with voluptuous presence make the film more alluring. A true mark of entertaining cinema is imbibed within the screenplay of â€Å"Desperately Seeking Susan† manifested by the screenplay of Leora Barish. When I look towards the phenomena involving the true success of the film, â€Å"Desperately Seeking Susan†, it really feels great to acknowledge the use of all the actors even the supporting actors within the film so elaborately that it provides the film a different dimension altogether. The small roles