Marketing plan for Air Canada Coursework Example | Topics and Well Written Essays - 3750 words

Marketing plan for Air Canada - Coursework Example SWOT analysis of Air Canada has been conducted in this paper. With the help of SWOT analysis strengths, weaknesses, threats and opportunities of the firms are highlighted. Air Canada performs its business operations and functions in a very competitive industry. Many strong players are present in the airline industry of USA. The study highlights that the competitor companies are creating strong pressure on Air Canada. For this reason Air Canada is developing its business processes and services for holding its positing in the competitive market. Company analysis has been done in this paper. The customer base of Air Canada has been discussed in details. Upcoming product and marketing objectives of the Air Canada have been analysed in this study. Air Canada is one of the largest airline companies in Canada. This airline company was founded in 1936. Air Canada deals with charter and scheduled air transport. It covers 178 destinations of the world. At present Air Canada is ninth largest passenger airline based on fleet size. The company has its headquarters in Montreal, Quebec. This firm is the founding member of Start Alliance. Air Canada was initially owned by the federal government of Canada. The airline market of Canada was deregulated 1980s. In 1988 the company Air Canada was privatised. The major accusation done by Air Canada is acquiring Canadian Airlines which enhanced the growth and development of the company. Presently Air Canada serves 35 million passengers throughout the year. It has a strong air transport network through the world. With strong mission, vision and values the company is able to perform its business activities and functions efficiently. The mission of Air Canada is to connect Canada with the world. The company facilitates the people in moving from one place to another by bringing them together and enriching their experiences. The firm aims to establish connection